Can an embargo control Facebook in China

Air China was honored by Facebook for the optimal use of social network for international marketing by a company in Greater China. It utmost shocking that though Facebook has been banned in China since 2009 the airline is doing wonders on the digital platform. Other state owned rivals China Southern Airlines, China Eastern Airlines along with privately owned Hainan Airlines also use Facebook to join up with international commuter. 

Social media has become a strategic tool for Chinese airlines to persuade international travellers. About 60% of fliers used foreign carriers for their trips to and from China in 2013. Air China has more than 1,53,000 Facebook followers and has had more than 2,00,000 interactions with users since it opened its page in June 2013.

In 2012 guest at popular Asian restaurants in Sweden were encouraged to “Check in” with the carrier on Facebook as they sat to eat, which would make them eligible to win plane tickets to Asia.