Economies of Scale

Uber's pricing mechanism became hot news during the recent hostage crisis in Sydney, Australia. According to reports the rates were increased to highest when demand of taxi increased among frightened citizen of Sydney. This pricing model is common worldwide.




In 1999, when internet was a big deal, Coca Cola experimented with a smart vending machine that would automatically raise cola prices in the summer heat. The new machine was to be fitted with a sensor to gauge the outside temperature as well as a chip that would connect to the internet.

Decline in Birthrate

The total fertility rate – the number of children the average woman will have in her lifetime based on current trends – fell to just 2.3 last year from 3.6 in 1991 India’s birth rate declined dramatically in the last two decade. India, which is set to become the world’s most populated country in the next decade, has been trying for decades to curb population growth.

Factors affecting decline in birthrates are :

• Cash incentives to women who undergo sterilization. 
• Increase in female literacy

Cash incentives given to women who undergo sterilization is around Rs. 600.

As per 2011 census effective literacy rates (age 7 and above) in 2011 were 82.14% for men and 65.46% for women.

Earn money from Stress

People nowadays are in so much stress that they are awaiting for when weekend would come and rush for movie. The era is coming back when Bollywood movies used to earn a good profits. Than came an era of video cassette affected. Today though DVD players and computers has become like a necessity commodities people prefer to watch in theater rather than on watching small screens. Even audience has become mature that family wouldn’t be hesitant to watch movie like “Ragini MMS 2”